Luka® and Oxford University Press


In the Luka® library can now also be found the popular English book series Winnie & Wilbur. This has been made possible by a new licensing agreement between ITR and Oxford University Press.

Over the course of 19 picture books, Winnie the Witch and her black-haired companion, the cat Wilbur, undergo a multitude of exciting and entertaining adventures. The stories about the magic misadventures of the two title figures, created by Valerie Thomas and paired with the unmistakable illustrations of Korky Paul, have already delighted millions of young readers the world over. The various titles are aimed at children aged 0-5. This magical book series will, appropriately enough, be available to buy in the Luka® library from Halloween.   This is the next step in expanding the Luka® Library's range of English-language books: through its co-operation with Oxford University Press, ITR stands to gain a further important licensor. In its division Oxford Children‘s Books, Oxford University Press publish a multitude of inspiring and exciting books for children and youngsters. This large selection might eventually be integrated into the Luka® library.


Luka®, the kids’ reading friend: available in stores as from 4 October

Starting on 4 October, the friendly owl is finally available in brick-and-mortar retail, including at Media Markt, Saturn, expert, Euronics, Hugendubel, Thalia, Amazon, and, of course, at luka-world.com. Right from the start, the Luka® library will contain a wide selection of books from various publishers, among them Coppenrath Verlag, Clavis Books, Rubinstein, Thienemann-Esslinger Verlag, arsEdition, Beltz & Gelberg, HörbucHHamburg, Carlsen Verlag, Oetinger Media, De Eenhoorn, Verlagsgruppe Oetinger, Arena Verlag, and Janosch Film & Medien AG.


ITR announces strategic partnership with Hugendubel

Essen-based company ITR, the distributer of the kids' reading friend, has concluded a strategic partnership with Hugendubel. Hugendubel will be named as the exclusive consumer sales partner in the Luka® app, which is compatible with iOS and Android, as well as in the Luka® online shop.


Luka® goes Europe: Key note at Brussels EURead

“Get Europe reading again – Campaigns and Programs”. This was the motto of this year's EURead in Brussels. Essen-based company ITR was invited to present the key note at the Annual General Meeting. Among others, it tackled the question of how technology can help to meet global challenges. This is exactly what Luka®, the kids’ reading friend, does: Using a simple form of artificial intelligence, it gets children excited about reading, whilst at the same time training their linguistic and cognitive skills. Luka® was enthusiastically received by various reading foundations from all over Europe.  What a great success. Luka goes Europe!  


Luka®’s innovative potential delights the audience at the NRW.BANK evening

NRW is moved by digitalization and innovation. Under this theme, NRW.BANK hosted the NRW.BANK evening on 17 September. Luka®, the kids’ reading friend, was also invited. Using a simple form of artificial intelligence, Luka® fascinated the guests and representatives from the political field, among them Prof. Dr. Andreas Pinkwart, Minister for Economic Affairs, Innovation, Digitalization and Energy, as well as Rainer Matheisen, Member of the North Rhine-Westphalian Parliament.