Our business

Global innovations for the European market

ITR brings global innovations to Europe. In conjunction with our international partners we develop and distribute technological consumer products and offer target group-focused distribution strategies and solutions that are adapted to the specific requirements of the respective countries. Our particular expertise up until now has been in the area of Entertainment and Education.


Our experience

Technology which inspires people

ITR was founded in 2018 as a startup emerging from an existing company Tholen e.K. which has itself been offering international distribution solutions in consumer electronics for over 65 years. A fascination for electronic and technological innovations runs right through our family.

Stefan Tholen
since 1997

Owner of Tholen e.K. and
the founder of ITR

Consulting and European distribution of international CE with focus on technological innovations in the field of audio/AI/robotics.

Walter Tholen

Second generation

Took over the company with a focus on consumer electronics, audio products and lighting technology.

Alfons Tholen

Founder of

Since 1947, distribution of radio sets, record players, television sets for the German specialist trade.

Our innovation

Smart. Smarter. Luka®.

Luka®, the reading companion for kids, promotes new behavior patterns which, using play, lead children aged 3 – 8 years back to traditional children’s books and in doing so bring that most meaningful of activities for children back into focus. Taking the form of a wise owl, Luka® only has to look at the cover of any children’s book with his big, engaging eyes for him to then be able to read it out page by page in a charming and human way. This simple form of artificial intelligence means that every child can have their favorite book read to them whenever they like, and without the need for adult help.
Luka® will be available from October 2019 in Germany, Austria, Belgium and the Netherlands with approximately 500 books already in its library. ITR is the exclusive distributor for Luka® and its friends in Europe and is responsible for all content and rights.

Our team

We are family

Our team is made up of content strategists, technical nerds, sales professionals and those with a gift for bringing everything together. In love with the latest technology, but above all attentive in our dealings with our partners and customers.

Stefan Tholen

Managing Director

Michael Rotthaus

Director Sales & Rights

Sahar Tholen

Director Marketing & Communications

Peter Burton

Operations Manager

Alina Mühlhoff

Sales Assistant

Elisabeth Führlinger

Sales Team Austria

Bernd Sievers

Sales Team

Gerhard Brüggemann

Sales Team

Ralf Zimmermann

Sales Team

Hubert Lammmersen

Sales Team

Robin Lauer

Sales Team

Sascha Twardy

Sales Team

Michele Leewalder

Sales Team

Michael Rotthaus

Director Sales & Rights

Dr. Frank Walpuski

Content Manager

Sascha Deus

Director Process Management

Matthias Tholen

Government & Education Manager

Birger Bertermann

Quality Manager

Gerald Ram

Director Customer Services

Ingo Haun

Customer Experience Manager

Dirk Gapowski

Director Logistics

Heike Elwert

Director Finance

Sahar Tholen

Director Marketing & Communications

Berit Meisenkothen

Marketing Manager

Denisa Ilie

Content Managerin

Manuel Hirsch


Doris Haun

Customer Experience Assistant

Marvin Loebnau

Customer Experience Assistant

Our news

Welcome to the world of ITR

AI, robotics and new technological devices are our world. We are driven by forward-looking ideas and smart consumer products. That’s why we’re forever to be found out and about in the market, at trade fairs and with partners.


Luka®, the kids’ reading friend: available in stores as from 4 October

Starting on 4 October, the friendly owl is finally available in brick-and-mortar retail, including at Media Markt, Saturn, expert, Euronics, Hugendubel, Thalia, Amazon, and, of course, at Right from the start, the Luka® library will contain a wide selection of books from various publishers, among them Coppenrath Verlag, Clavis Books, Rubinstein, Thienemann-Esslinger Verlag, arsEdition, Beltz & Gelberg, HörbucHHamburg, Carlsen Verlag, Oetinger Media, De Eenhoorn, Verlagsgruppe Oetinger, Arena Verlag, and Janosch Film & Medien AG.

Our opportunities

We’re looking for you!

We’re always looking to develop ourselves further and are on the lookout for talented and experienced new team members who want to make a difference with us. If none of the advertised opportunities are suitable for you, we would be happy to receive your unsolicited application at any time. Please send it to


Find out more

We’d be happy to provide you with pictures and written material about our company and our products. Simply fill out the contact form and you will receive a download link to all the material by email.

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