Luka® goes Europe: Key note at Brussels EURead

“Get Europe reading again – Campaigns and Programs”. This was the motto of this year's EURead in Brussels. Essen-based company ITR was invited to present the key note at the Annual General Meeting. Among others, it tackled the question of how technology can help to meet global challenges. This is exactly what Luka®, the kids’ reading friend, does: Using a simple form of artificial intelligence, it gets children excited about reading, whilst at the same time training their linguistic and cognitive skills.

Luka® was enthusiastically received by various reading foundations from all over Europe.  What a great success. Luka goes Europe!