ITR Industry to Retail GmbH is the exclusive distributor for LUKA® and friends in Europe and responsible for all content and publisher rights.

LUKA® is an AI reading companion to help kids find their passion for reading. LUKA’S® AI camera enables instant recognition of books. Simply place a book in front of LUKA® and sit back as it recalls the story from its cloud library. As the child turns the pages (no matter the order), LUKA® will read the story to them.

LUKA® not only stimulates language and cognitive skills in young children; it also builds motivation, curiosity, and memory.

LUKA® can work offline so it can support children with their reading no matter where they are.

LUKA® Baby
LUKA® Hero